Thursday, 2 October 2008

Launch of DLR media campaign signals the countdown

October 2008: Docklands Light Railway (DLR) launches its exciting new media campaign this week to promote the new state-of-the-art station currently being built at Woolwich Arsenal.

The £180 million extension to the DLR network, due to open early 2009, will link with
North Woolwich, providing easy access to the City and Central London. The new high-spec station will be an architectural first for the DLR and will house an exciting piece of specially commissioned public art, by a well renowned artist, soon to be revealed.

The advertising campaign, based on the theme of ‘ways to cross the Thames’, builds upon the direct link that the new DLR station will provide from Woolwich to north of the river. The campaign kicks off with newspaper ads and will expand to include station posters, direct mail, billboards, telephone boxes, bus supersides, town centre banners and online promotions. There will also be new dedicated pages on the DLR website – .

In conjunction with the launch of its media campaign, DLR is recruiting 20 Station Staff from the local area and hosting recruitment days in Woolwich, in partnership with
Greenwich Local Labour and Business (GLLaB).

It is expected that the new link will bring to Woolwich as much prosperity as was achieved in North Woolwich when the DLR opened there in December 2005. A new
report out this month has revealed that almost 90 per cent of North Woolwich residents believe the DLR has improved access to jobs, shopping and central London; and has attracted new people to move into the area in the three years since it opened.

Cllr Peter Brooks, Cabinet Member for Regeneration, said: "The arrival of the DLR in Woolwich is eagerly anticipated. As well as significantly contributing to the overall regeneration of the area, the DLR connection will benefit local residents by bringing new job opportunities, greater access to leisure facilities and easier connections to family and friends across the city."

In addition, DLR will be working with the local community to launch a primary schools art project, a photography competition and a ‘hunt for Woolwich champions’ campaign.

The new station will provide a direct link for Woolwich residents to London City airport in five minutes, Canary Wharf in 19 minutes, Canning Town in 12 minutes, Stratford in 20 minutes and Bank in 27 minutes.

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